'War Horse' Gallops to No. 1; 'Darkest Hour' Lights Up BD, Rental Charts18 Apr, 2012 By: Thomas K. Arnold
Walt Disney Studios’ War Horse topped the national home video sales charts its second week in stores after debuting at No. 2 the previous week, while the Summit Entertainment sci-fi actioner The Darkest Hour, which earned a meager $21.4 million in theaters, debuted at No. 1 on both the Blu-ray Disc sales chart and Home Media Magazine’s weekly rental chart.
On the Nielsen VideoScan First Alert sales chart for the week ended April 15, War Horse, a Steven Spielberg-directed historical drama that earned nearly $80 million at the domestic box office, held off two newcomers: Anchor Bay’s The Iron Lady, a $29.9 million-grossing biopic about former British Prime Minister Margaret Thatcher (portrayed by Meryl Streep), which bowed at No. 2, and The Darkest Hour, which debuted at No. 3.
The prior week’s top seller, Universal Studios’ Hop, plummeted down the rabbit hole to No. 7, a typical fate for holiday titles once the holiday (in this case, Easter) is over.
On Nielsen’s dedicated Blu-ray Disc sales chart, War Horse slipped to No. 2 from No. 1 its debut week, while The Iron Lady debuted at No. 3.
Blu-ray Disc accounted for 54% of total unit sales for The Darkest Hour, which explains the film’s No. 1 debut on the Blu-ray Disc chart. The Iron Lady generated just 29% of its first-week sales from Blu-ray Disc, while War Horse, in week two, generated 30% of its sales from the high-definition edition, down from 36% its first week in stores.
On Home Media Magazine’s rental chart, War Horse also finished the week at No. 2 after debuting at No. 1 the previous week, while the No. 3 spot went to 20th Century Fox’s The Descendants, fresh off its 28-day holdback from Netflix and Redbox. The film was ranked No. 58 the previous week. The Iron Lady debuted at No. 6.