Tyler Perry’s Latest Tops Chart8 Sep, 2010 By: Thomas K. Arnold
A family film starring a loveable dog was kept out of first place on the national home video sales chart by an urban comedy.
Why Did I Get Married Too?, the latest installment in Lionsgate’s hugely successful Tyler Perry franchise, debuted at No. 1 on the Nielsen VideoScan First Alert sales chart the week ended Sept. 5.
The film, which grossed $60.1 million in theaters, easily beat 20th Century Fox’s Marmaduke, which finished at No. 2 and sold only 45% as many copies in Nielsen-reporting retail outlets, which do not include Walmart stores.
Marmaduke earned just $33.6 million in theaters, but fits right into the family demographic that typically buys the most videos because of repeat viewings by their kids.
Ironically, Marmaduke showed significantly more strength in the rental sector, which tends to favor films appealing to adults. The comedy debuted at No. 1 on Home Media Magazine’s rental chart for the week, while Why Did I Get Married Too debuted at No. 4 and generated only 40% as much rental activity.
Sony Pictures’ The Back-Up Plan, the previous week’s top rental, slipped to No. 2, bumping fellow holdover Date Night, from 20th Century Fox, to No. 3.
All five of the week’s top sellers are new releases. Rounding out the First Alert top five are three TV DVD season sets: season two of “Sons of Anarchy” (No. 3, 20th Century Fox), season six of “House” (No. 4, Universal Studios), and season one of “The Vampire Diaries” (No. 5, Warner).
Season six of “Lost,” from Walt Disney Studios, finished the week at No. 6 after debuting in first place the previous week.
Why Did I Get Married Too? also debuted at No. 1 on Nielsen VideoScan’s Blu-ray Disc sales chart, even though Blu-ray sales accounted for just 8% of total first-week unit sales.
“Sons of Anarchy” debuted at No. 2, followed at No. 3 by Paramount’s juiced-up Blu-ray Disc edition of Anchorman: The Legend of Ron Burgundy, an impressive feat considering the Anchorman Blu-ray was available exclusively at Best Buy. Marmaduke debuted at No. 4 and generated 12% of its total unit sales from Blu-ray Disc.