'Twilight' on Top Again With Strong 'Breaking Dawn' Sales22 Feb, 2012 By: Thomas K. Arnold
Summit Entertainment’s The Twilight Saga: Breaking Dawn — Part 1 remained the nation’s top-selling disc for the second consecutive week, while a flurry of retail promotions — some tied to the Valentine’s Day holiday — sent a handful of recent releases skyrocketing back up the Nielsen VideoScan First Alert sales chart for the week ended Feb. 19.
The biggest impact was Target’s $9 DVD sale. Indeed, the First Alert top 20 looks as though it could have been lifted from Target’s circular ad announcing the sale. (Nielsen doesn’t track Walmart, so Target has more clout on the VideoScan charts than other retailers.)
Walt Disney’s The Help, in its 11th week of release, shot back up to No. 2 from No. 11 on the sales chart for the week. Twentieth Century Fox’s Rise of the Planet of the Apes, out for 10 weeks, soared to No. 5 from No. 30; Disney’s Cars 2 went back up to No. 6 from No. 31 the previous week. The animated sequel has been in stores for more than four months.
Other beneficiaries of Target’s big sale were Sony Pictures’ The Smurfs movie (No. 7 from No. 40), DreamWorks/Paramount’s Kung Fu Panda 2 (No. 9 from No. 37) and Universal Studios’ Cowboys & Aliens (No. 10 from No. 33).
Still holding its own among the discounted tentpoles was Disney’s Blu-ray Disc edition of Lady and the Tramp, which slipped just one notch, from No. 2 to No. 3, in its second week of release.
On Nielsen’s dedicated Blu-ray Disc sales chart, it was Breaking Dawn at No. 1 and Lady and the Tramp at No. 2. The two releases switched places their second week in stores from week one, when the “Twilight” installment had only two days during Nielsen’s week-long tracking period.
Breaking Dawn also topped Home Media Magazine’s video rental chart in its first full week of release. Sony Pictures' The Rum Diary, a theatrical underperformer based on gonzo journalist Hunter S. Thompson’s famous early novel, debuted at No. 2, bumping the previous week’s top seller, Drive, also from Sony, to No. 3.
The Rum Diary debuted at No. 3 on the Blu-ray Disc sales chart and No. 8 on First Alert.