'Twilight' Dawns On Top; 'Tramp' Tops Blu-ray Chart15 Feb, 2012 By: Thomas K. Arnold
Summit Entertainment is going out with a bang. The company, which last month announced it is being acquired by Lionsgate for $412.5 million in cash and stock, scored the top-selling home entertainment release of the week — and, so far, the year — with The Twilight Saga: Breaking Dawn — Part 1.
Released on a Saturday instead of the traditional Tuesday, the latest installment in the hugely successful vampire-movie franchise was in stores for only two days during the week-long tracking period. Even so, Summit said it sold 3.2 million discs, 50,000 downloads and 80,000 VOD transactions on those two days.
Not surprisingly, Breaking Dawn easily bowed at No. 1 on the Nielsen VideoScan First Alert overall disc sales chart the week ended Feb. 12.
Breaking Dawn was followed in the No. 2 spot by fellow newcomer Lady and the Tramp, from Walt Disney Studios, making its Blu-ray Disc debut. The No. 3 spot went to a third new release, A Very Harold and Kumar Christmas, the third installment in Warner’s edgy, stoner-buddy comedy franchise, which grossed $35 million in theaters.
On Nielsen’s dedicated Blu-ray Disc sales chart, Lady and the Tramp narrowly edged out Breaking Dawn as the week’s top seller. A Very Harold and Kumar Christmas bowed at No. 3.
Just 25% of Breaking Dawn’s overall sales came from the Blu-ray Disc edition, compared to 38% for Harold and Kumar.
On Home Media Magazine’s weekly video rental chart, Breaking Dawn debuted at No. 3, behind holdovers Drive, from Sony (repeating at No. 1) and Disney’s Real Steel (repeating at No. 2).