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‘True Grit’ Shows Mettle

22 Jun, 2011 By: Thomas K. Arnold

True Grit

Paramount Home Entertainment’s True Grit lived up to its name, hanging onto the No. 1 spot on the overall disc sales chart for the second consecutive week despite the DVD and Blu-ray Disc debut of three high-profile theatricals.

One of these, Sony Pictures’ Battle: Los Angeles (which earned $83.4 million in U.S. theaters), narrowly squeaked into the No. 1 spot on the Nielsen VideoScan Blu-ray Disc sales chart, although True Grit, in its second week in stores, still sold nearly 99% as many copies as the sci-fi actioner about an alien invasion.

On the Nielsen VideoScan First Alert chart, which tracks total disc sales, DVD and Blu-ray Disc combined, True Grit maintained a similar lead over Battle, which debuted at No. 2.

Also new in stores the week ended June 19 were a pair of Warner titles, the horror fantasy Red Riding Hood ($37.7 million) and the comedy Hall Pass ($45 million), which finished at No. 3 and No. 4 on the overall sales chart. On the dedicated Blu-ray Disc chart, Hall Pass finished fourth and Red Riding Hood was fifth.

Moving up to No. 3 on the Blu-ray Disc chart was Universal Studios’ Back to the Future Trilogy, which reappeared on the charts the past few weeks for the first time since its release last fall due to a price promotion.

On Home Media Magazine’s video rental chart for the week, Battle: Los Angeles debuted at No. 1, bumping True Grit to No. 2. The two other new releases failed to place because Warner is among the studios with a 28-holdback from Netflix and Redbox.

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