‘True Blood’ Infuses Sales Chart8 Jun, 2011 By: Thomas K. Arnold
Who says TV DVD is dead?
HBO Home Entertainment topped both national home video sales charts the week ended June 5 with the complete third season of the hit HBO vampire series “True Blood,” an elegantly packaged set that costs three times as much as a movie on DVD or Blu-ray Disc.
A quarter of total sales came from the Blu-ray Disc version, which carries a suggested retail price of nearly $80.
True Blood: The Complete Third Season debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart and Nielsen’s dedicated Blu-ray Disc sales chart. Sales were so strong that the previous seasons also returned to the overall top 20; the season-two set, released a year ago, landed at No. 9, and the season-one set from two years ago landed at No. 14.
The only high-profile theatrical release to come out on disc during the week, Summit Entertainment’s Drive Angry, a theatrical underperformer starring Nicolas Cage, debuted at No. 2 on both the overall and Blu-ray sales charts, selling just 31% as many copies as “True Blood,” according to Nielsen data. The film earned just slightly more than $10 million at the box office, on a budget pegged at $50 million.
Walt Disney Studios’ Gnomeo & Juliet, the previous week’s top seller, slipped to No. 3 on both charts.
In rental outlets, Drive Angry debuted at No. 1, according to Home Media Magazine’s rental chart. The Universal Studios comedy The Dilemma, with a $48.5 million theatrical take, finished at No. 2 after coming off its 28-day holdback from Netflix and kiosks.
Walt Disney Studios’ I Am Number Four, the previous week‚s top rental, slipped to No. 3.