‘Transformers’ Conquers Sales and Rental Charts5 Oct, 2011 By: Thomas K. Arnold
As expected, Transformers: Dark of the Moon stormed to the top of the national home video charts its first week in stores, scoring a sweep of the sales and rental charts for the week ended Oct. 2.
The Paramount Home Entertainment release, the fourth summer theatrical tentpole now on disc, easily topped the Nielsen VideoScan First Alert and dedicated Blu-ray Disc sales charts, bumping the previous week’s top seller, Universal Studios’ Bridesmaids, to No. 2.
Demand for Transformers: Dark of the Moon was so great that two prior installments in the franchise reappeared among the top 20 sellers. Transformers: Revenge of the Fallen reappeared at No. 10, while the original Transformers returned to the chart at No. 13.
Dark of the Moon generated 64% of its sales from Blu-ray Disc.
Dark of the Moon also topped Home Media Magazine’s rental chart for the week, as Paramount makes its titles available to all retail channels on the same day — in contrast to several other studios, which delay by a month shipping new releases to rental leaders Netflix and Redbox in an attempt to boost sales to consumers.
On the rental chart, Dark of the Moon knocked another Paramount title, Thor, out of first place and into the No. 2 spot.