'Taken 3' Takes Over Top Spot on Disc Sales Charts30 Apr, 2015 By: Thomas K. Arnold
In its first week in stores, 20th Century Fox’s action sequel Taken 3 shot to the top of the Nielsen VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, as well as the dedicated Blu-ray Disc sales chart the week ended April 26, ending a weeks-long dry spell of high-profile new releases.
The film, which earned $89.2 million in U.S. theaters, finds Liam Neeson reprising his role as retired CIA operative Bryan Mills, this time clearing his name after being framed for the murder of his wife. Its domestic theatrical take wasn’t nearly as much as the first two installments in the franchise, but the film still managed to outsell its nearest competitor, Warner’s The Hobbit: The Battle of the Five Armies by more than a 7-to-1 margin. That’s a function, no doubt, of the fact that “The Hobbit” finale has been available for more than a month but remains high on the charts because of the conspicuous lack of any big theatrical hit in recent weeks. Just a week earlier it regained the No. 1 spot after two weeks at No. 2.
Hobbit finished at No. 2 on the First Alert and No. 3 on Nielsen’s dedicated Blu-ray Disc chart.
Interstellar, the Paramount sci-fi epic, remained at No. 3 on First Alert for the second consecutive week in its fourth week of release, and stayed at No. 2 on the Blu-ray Disc chart as well.
Rounding out the top five on First Alert was Walt Disney’s Big Hero 6 at No. 4 and, at No. 5, another new release from 20th Century Fox, The Marine 4: Moving Target, a direct-to-video action film starring professional wrestler Mike “The Miz” Mizanin.
Warner’s direct-to-video Batman vs. Robin, the top Blu-ray Disc seller the previous week, slipped to No. 5 on the Blu-ray Disc chart, one spot ahead of Big Hero 6.
According to Nielsen, Taken 3 generated just 37% of its first-week sales from Blu-ray Disc, a relatively low total considering it’s an action film. Still, that’s better than Marine 4, for which Blu-ray Disc accounted for just 16% of total unit sales.
On Home Media Magazine’s rental chart for the week, Universal Pictures' Unbroken and The Hobbit both came off 28-day holdbacks from Redbox to take the No. 1 and No. 2 spots, respectively.
Fox’s Exodus: Gods and Kings, No. 1 the prior week, took the No. 3 spot, followed at No. 4 by Paramount’s Interstellar and, at No. 5, 20th Century Fox’s Night at the Museum: Secret of the Tomb.