'Taken 2' Takes the Top Spots on the Sales Charts23 Jan, 2013 By: Thomas K. Arnold
Twentieth Century Home Entertainment captured the top spot on both national home video sales charts the week ended Jan. 20 with Taken 2, the sequel to the tense 2008 actioner about a retired CIA operative (Liam Neeson) who rescues his daughter from Albanian kidnappers. This time around, Neeson and his wife are taken hostage in Istanbul by the father of a kidnapper he killed in the original; both films were big successes at the box office, with the sequel grossing $139.7 million and the original, $145 million.
Taken 2 easily captured the top spot on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart. With its impressive debut, Taken 2 becomes the top disc seller of 2013 by a wide margin.
The success of Taken 2 helped bring the original film back onto the charts, at No. 13 overall and No. 10 on the Blu-ray chart.
Debuting at No. 2 was the Lionsgate horror film The Possession, which earned $49.1 million in U.S. theaters. Nielsen data shows that The Possession sold just 11.7% as many copies as Taken 2 — not surprising, given the difference in box office earnings.
The previous week’s top seller, Lionsgate’s Dredd, slipped to No. 5 on First Alert and No. 2 on the Blu-ray Disc sales chart, selling 7.9% as many Blu-rays as Taken 2. On First Alert Walt Disney’s Frankenweenie held fairly steady at No. 3, down from No. 2 the prior week, while Universal Studios’ Pitch Perfect rose back up a notch to No. 4 from No. 5 the prior week — even though it’s been in stores for more than a month.
The Possession Blu-ray debuted at No. 5, with 6.3% as many sales as Taken 2.
Nielsen has added sales data from Walmart to its VideoScan charts as of the beginning of 2013, and the inclusion of the data has already had an impact on the charts. For the week ended Jan. 20, Anchor Bay’s Undefeated showed up as the No. 12 overall disc seller. Walmart has a one-month early sales window for the title prior to its Feb. 19 wide release date.
On Home Media Magazine’s video rental chart for the week, Pitch Perfect — in its first week of widespread rental availability — shot to No. 1 from No. 93 the previous week, bumping another Universal Studios release, Ted, to No. 2. With The Bourne Legacy at No. 3, Universal owns the top three spots on the rental chart for the week.