Home Media Magazine » Survey Rental Bests Sales Free Vod Usage Rise 18902
Font Size: A A A

Survey: Rental Bests Sales, Free VOD Usage on the Rise



By : Erik Gruenwedel | Posted: 29 Mar 2010


Rentals of DVD and Blu-ray Disc movies topped a February consumer survey, with 35.9 million households opting to rent a new release, compared with 31.2 million households who purchased the title, according to a new report.

The findings, compiled by research firm Centris, underscore continued strong demand for packaged media despite surges in electronic distribution.

Additionally, while 32.2 million households split between ordering a movie on demand (18.3 million), through pay-per-view (9.7 million) or by download (4.2 million), more than 25 million households opted for free on-demand programming when available.

“In just one year, the number of households that ordered free VOD rose by more than 10 million, an increase of more than 75%,” said the report. “Some of this new demand was driven by fiber and satellite based service providers.”

Centris said digital cable subscribers (40%) were more likely to watch one free VOD program per month than satellite subscribers (17%).

Interestingly, the report found that two-thirds of households that used free VOD also opted to purchase one or more premium channels.

Authors


User comments




NEWSLETTER

Sign up for Home Media's Daily newsletter to receive breaking entertainment news and other features.

POLL

Are Kiosk Rentals Hurting Sellthrough?

Submit Vote
- OR -
Click here to view results

SEND US

Send us video clips of home entertainment industry events and parties