'Sucker Punch,' 'Lord of the Rings' Are Top Sellers6 Jul, 2011 By: Thomas K. Arnold
It seems “Lord of the Rings” is the franchise that won’t die. A boxed set featuring extended versions of the three films on Blu-ray Disc debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, selling nearly 80% as many units as Sucker Punch, which bowed at No. 1.
Never mind the fact that the trilogy carries a hefty suggested retail price of $119.98 — or that theatrical versions of the three films, also neatly bound in a boxed set, have been available on Blu-ray for more than a year.
Not surprisingly, the “Lord of the Rings” set easily topped Nielsen’s dedicated Blu-ray Disc sales chart for the week ended July 3, with Sucker Punch — an action fantasy, starring Vanessa Hudgens and several other hot young actresses, that grossed $36.4 million in theaters — debuting at No. 2.
Both releases are from Warner Home Video.
Two other newly released theatrical features, 20th Century Fox’s Season of the Witch, with Nicolas Cage ($24.8 million box office), and Sony Pictures’ Beastly, again featuring Hudgens ($27.9 million), debuted at No. 3 and No. 4, respectively, on First Alert, which tracks overall discs sales, DVD and Blu-ray Disc combined.
Season of the Witch, which generated 34% of its sales from Blu-ray Disc, also bowed at No. 3 on Nielsen’s dedicated Blu-ray Disc sales chart. Beastly, which generated only 20% of its sales from Blu-ray Disc, bowed at No. 9.
Beastly did manage to debut at No. 1 on Home Media Magazine’s weekly rental chart, as all the other new releases are held back from rental leaders Netflix and Redbox for 28 days.