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Study: Pay-TV Lost 430,000 Video Subs in Q3

16 Nov, 2016 By: Erik Gruenwedel

The exodus of pay-TV subscribers continues, albeit at a slower rate. SNL Kagan estimated that combined cable, satellite and telecommunications operators lost 430,000 video customers in the third quarter (ended Sept. 30). The subscriber loss was about half of the 800,000 video subs jettisoned in Q2.

The Q3 drop brings the year-to-date decline in video subs to 1.3 million — the largest ever through the first nine months of the year.

Among cable operators, the video sub loss is a positive. The 94,000 departed video customers represent the lowest decline since 2006. For the nine months ended Sept. 30, the sector cut the 2015 decline in half. This is the industry's best result since 2007, according to Kagan.

Notably, the satellite segment showed the biggest improvement largely due to corporate mergers and evolving technology. The sector gained 46,000 video subs due to AT&T’s transition away from U-verse to DirecTV.

Kagan believes Dish Network added 925,000 subs via its Sling TV standalone online TV service.

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