Study: Most Consumers Store DVDs, Games in Original Packaging28 Oct, 2008 By: Billy Gil
A joint study commissioned by the Content Delivery and Storage Association (CDSA) and the Entertainment Merchants Association (EMA) and conducted by The NPD Group found that most consumers store their DVDs and video games in their original packaging.
The study found that 89% of DVD owners and 88% of video game owners store discs in their original cases. The study also found that 5% of DVD owners and 8% of video game owners store their discs in plastic sleeves but save the original cases. The remaining respondents said they throw away or recycle the cases.
Additionally, 45% of DVD owners and 24% of game owners said they give unwanted titles away; 27% of DVD owners and 54% of video game owners said they trade or sell unwanted titles.
“In packaged home entertainment, consumers view the packaging cases as part of the product and not something to be tossed,” said Bo Andersen, president and CEO of EMA. “The cases provide product protection, allow easy title identification, and carry the artwork that is integral to the consumer’s association with the title.”
Other findings include that the average DVD household has 114 DVDs in its collection, the average video game collection has 48 titles, and the average DVD and video game households have some unwrapped product — 26% of surveyed DVD households and 11% of the surveyed video game households. The NPD Group targeted DVD and video game purchasers who had purchased a DVD or video game in the past 6 months, and its report is based on 557 DVD and 562 video game respondents.