'Star Trek Into Darkness' Warps Way to Top of Charts18 Sep, 2013 By: Thomas K. Arnold
Paramount Home Media Distribution topped all three major home video charts the week ended Sept. 15 with Star Trek Into Darkness, the second installment in director J.J. Abrams’ reboot of the franchise based on the celebrated 1960s TV series.
The sci-fi film, which grossed $228.8 million in U.S. theaters, nearly as much as 2009’s Star Trek, debuted at No. 1 on both national sales charts — Nielsen VideoScan’s First Alert, which tracks overall disc sales, DVD and Blu-ray Disc combined, and Nielsen’s dedicated Blu-ray Disc chart — as well as Home Media Magazine’s weekly rental chart.
A whopping 72% of total unit sales were of the high-definition Blu-ray Disc edition, packaged in a combo pack with the DVD — a common trend among studios that is likely fueling Blu-ray sales among high-profile theatrical titles.
Star Trek Into Darkness bumped Lionsgate’s Now You See Me, an inventive crime thriller with a nearly $118 million box office pedigree, to the No. 2 spot on all three charts. The film, about an FBI agent and Interpol detective on the trail of a troupe of illusionists who rob banks during their shows, generated 36% of its week-two unit sales from Blu-ray Disc, down from 42% its first week in stores, when it bowed at No. 1.
Five other new releases made it into the First Alert top 10 for the week. Three of them are complete seasons of popular TV series: the sixth season of “The Big Bang Theory” debuted at No. 3, the second season of “Homeland” bowed at No. 6, and the eighth season of "Supernatural" entered the chart at No. 9.
Also debuting in the top 10 were Sony Pictures’ The Smurfs: The Legend of Smurfy Hollow (No. 7), a budget-priced cartoon, and Lionsgate’s Peeples (No. 5), a romantic comedy written and directed by Tina Gordon Chism and produced by Tyler Perry that took in just more than $9 million in theaters.
The Blu-ray Disc sales chart saw just two other new releases, aside from Star Trek Into Darkness, bow in the top 10: season six of “The Big Bang Theory” at No. 3 and season two of “Homeland” at No. 6.
On Home Media Magazine’s rental chart for the week, just four new releases made it into the top 20. In addition to Star Trek Into Darkness at No. 1, Peeples bowed at No. 5, Anchor Bay Entertainment’s The Lords of Salem — a horror film from punker-turned-director Rob Zombie — debuted at No. 14, and 6 Souls, another horror film from Anchor Bay, bowed at No. 19.