'SpongeBob' Swims to Top of Disc Charts10 Jun, 2015 By: Thomas K. Arnold
Two new releases vaulted into the top two spots on the national home video sales charts the week ended June 7 as studios gear up for the start of summer with a slate of high-profile theatrical releases coming to disc just in time for the end of the school year.
Taking square aim at the kids, Paramount Home Media Distribution released The SpongeBob Movie: Sponge Out of Water and promptly nabbed the No. 1 spot on both of Nielsen VideoScan’s disc-sales charts, one tracking unit sales of all discs and the other, Blu-ray Disc only.
The No. 2 spot on both charts went to Warner’s Jupiter Ascending, a sci-fi actioner with Mila Kunis and Channing Tatum that earned only $47.4 million in U.S. theaters. But while the haul was less than one-third the $163 million brought in by Sponge, the Warner film still sold a respectable 71% as many copies, Nielsen data shows.
Warner’s American Sniper slipped to No. 3 after two weeks at No. 1.
Two more new releases rounded out the top five on the overall disc chart: Warner’s Focus at No. 4 and Walt Disney’s McFarland USA at No. 5. (On the Blu-ray Disc chart, Focus also bowed at No. 4, while the No. 5 spot went to Universal Pictures’ Fifty Shades of Grey, which finished its fifth week in stores at No. 6 on the overall disc chart.
Focus is a Will Smith crime comedy that with a nearly $54 million domestic gross. McFarland USA, a sports drama with Kevin Costner and Maria Bello, took in $44.3 million.
Sponge generated 44% of its unit sales from Blu-ray Disc, compared with 49% for Jupiter Ascending, 39% for Focus and just 25% for McFarland USA.
On Home Media Magazine’s rental chart for the week, the No. 1 spot went to Sponge Out of Water, displacing Universal’s The Boy Next Door, which dropped to No. 2.
Fifty Shades of Grey popped in at No. 3 now that its 28-day holdback from Redbox is over.
Fox’s Taken 3 slipped to No. 4 from No. 2 the prior week, while Universal Pictures’ Seventh Son slipped to No. 5 from No. 3.