'Source Code' Debuts on Top3 Aug, 2011 By: Thomas K. Arnold
Summit Entertainment stormed to the top of the national home entertainment charts the week ended July 31 with Source Code, a ‘PG-13’-rated sci-fi thriller starring Jake Gyllenhaal that generated $54.7 million in theaters.
The film debuted at No. 1 on all three charts, bumping previous triple-play chart-topper Rango, from Paramount, to No. 2 on the Nielsen VideoScan First Alert sales chart, Nielsen’s dedicated Blu-ray Disc sales chart, and Home Media Magazine’s rental chart.
On the two sales charts, third place went to 20th Century Fox’s Limitless, which debuted at No. 2 on both charts the previous week. Limitless, another ‘PG-13’ thriller, earned nearly $80 million in theaters and costars Robert De Niro.
Limitless failed to place on Home Media Magazine’s rental chart because of its 28-day holdback from Netflix and Redbox.
But another 20th Century Fox title, the Nicolas Cage starrer Season of the Witch, came off its holdback period and shot up the rental chart to No. 6 from No. 53 the previous week. So did Warner's Sucker Punch, which rose from No. 66 to No. 9 the first week it could be rented from Netflix and Redbox.
Source Code generated 41% of its first-week sales from Blu-ray Disc, significantly higher than the latest weekly percentage for Rango (28%) and Limitless (33%).
As a result of various discount promotions, Universal’s Howard the Duck made its first-ever appearance in the top 20, despite being released on DVD more than two years ago.