Sony Tops Disc Charts With 'Vow,' 'Underworld: Awakening'16 May, 2012 By: Thomas K. Arnold
Sony Pictures Home Entertainment scored big on the national home video sales and rental charts the week ended May 13.
The romantic drama The Vow, fresh off a $125 million theatrical run, debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Home Media Magazine’s rental chart.
Another Sony title, Underworld: Awakening, topped Nielsen’s dedicated Blu-ray Disc sales chart its first week in stores — with The Vow a close second.
The latest entry in the “Underworld” horror franchise, which earned $62.3 million in theaters, debuted at No. 2 on the first alert and rental charts, giving Sony the two top spots on all three charts.
Meanwhile, demand for Paramount’s Mission: Impossible — Ghost Protocol remained strong nearly a month after the action hit’s disc release. In its fourth week in stores, the film remained in the top five on all three charts — and on First Alert even rose back up to No. 3 from No. 5 the previous week.
Of the three titles, Ghost Protocol had the highest percentage of sales from the Blu-ray Disc version — 57% — followed closely by Underworld: Awakening (56%). The Vow, in contrast, generated just 24% of its total unit sales from Blu-ray Disc.
The previous week’s top overall disc seller, Warner’s Joyful Noise, slipped to No. 5 on First Alert, right behind Paramount’s Ghost Protocol at No. 3 and Thor at No. 4. Lionsgate’s Haywire, the prior week’s top Blu-ray seller and rental, slipped to No. 7 on the Nielsen VideoScan Blu-ray Disc sales chart and No. 3 on Home Media Magazine’s rental chart.