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Sony Tops Disc Charts With 'Vow,' 'Underworld: Awakening'

16 May, 2012 By: Thomas K. Arnold

The Vow

Sony Pictures Home Entertainment scored big on the national home video sales and rental charts the week ended May 13.

The romantic drama The Vow, fresh off a $125 million theatrical run, debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Home Media Magazine’s rental chart.

Another Sony title, Underworld: Awakening, topped Nielsen’s dedicated Blu-ray Disc sales chart its first week in stores — with The Vow a close second.

The latest entry in the “Underworld” horror franchise, which earned $62.3 million in theaters, debuted at No. 2 on the first alert and rental charts, giving Sony the two top spots on all three charts.

Meanwhile, demand for Paramount’s Mission: Impossible — Ghost Protocol remained strong nearly a month after the action hit’s disc release. In its fourth week in stores, the film remained in the top five on all three charts — and on First Alert even rose back up to No. 3 from No. 5 the previous week.

Of the three titles, Ghost Protocol had the highest percentage of sales from the Blu-ray Disc version — 57% — followed closely by Underworld: Awakening (56%). The Vow, in contrast, generated just 24% of its total unit sales from Blu-ray Disc.
The previous week’s top overall disc seller, Warner’s Joyful Noise, slipped to No. 5 on First Alert, right behind Paramount’s Ghost Protocol at No. 3 and Thor at No. 4. Lionsgate’s Haywire, the prior week’s top Blu-ray seller and rental, slipped to No. 7 on the Nielsen VideoScan Blu-ray Disc sales chart and No. 3 on Home Media Magazine’s rental chart.

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