'Snow White' Takes Bite Out of Disc Sales Charts19 Sep, 2012 By: Thomas K. Arnold
Led by Universal Studios Home Entertainment’s Snow White and the Huntsman, four new releases captured the top four spots on the national home video sales charts the week ended Sept. 16.
Snow White, starring Twilight’s Kristen Stewart, rode its $155.1 million U.S. theatrical gross to a No. 1 debut on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and VideoScan’s dedicated Blu-ray Disc sales chart.
The complete fifth season of the TV show “Big Bang Theory,” from Warner, bowed at No. 2 on First Alert and No. 3 on the Blu-ray Disc chart, while the long-awaited Blu-ray Disc debut of Titanic, from Paramount, debuted at No. 2 on the Blu-ray chart and pushed the title up to No. 3 on the overall sales chart.
Another Universal title, the direct-to-video Barbie: The Princess & The Popstar, debuted at No. 4 on First Alert, while Lionsgate’s The Hunger Games slipped to No. 5 after regaining the No. 1 spot the prior week. On the Blu-ray Disc chart, The Hunger Games also wound up at No. 5, one notch behind Anchor Bay’s Spartacus: Vengeance at No. 4, which bowed at No. 6 on First Alert.
Snow White generated 55% of its first-week sales from the Blu-ray Disc format. The film, a dark retelling of the popular fairytale, sold more units than the four other top five First Alert titles combined.
In rental stores, the Lionsgate comedy What to Expect When You’re Expecting debuted at No. 1, bumping the previous week’s top rental, the actioner Safe, also from Lionsgate, to No. 2. Universal’s The Lorax held pat at No. 3, while The Hunger Games slipped to No. 4 from No. 2 the previous week.