‘Snow White’ Still Fairest of Them All

Snow White and the Seven Dwarfs

By : Thomas K. Arnold | Posted: 14 Oct 2009
tarnold@questex.com

Walt Disney Studios Home Entertainment’s new 70th anniversary edition of Snow White and the Seven Dwarfs topped the national video sales chart its first week in stores, fueled by consumer demand for the animated classic’s debut on the Blu-ray Disc format.

The lion’s share of sales came from the two configurations that packaged a standard DVD with a Blu-ray Disc, according to Nielsen VideoScan research.

This marked the second consecutive week in which a 70-year-old movie debuted high on the Nielsen VideoScan First Alert sales chart. Last week Warner’s The Wizard of Oz, also new to Blu-ray Disc, debuted at No. 2.

Snow White also was the No. 1 Blu-ray Disc seller for the week ended Oct. 11.

Eight years ago, when Snow White was first released on the then-nascent DVD format, the release set a new one-day sales record for DVD of 1 million units.

In rental stores, the Sony Pictures comedy Year One, with a box office pedigree of $43.3 million, generated the most business to debut at No. 1 on Home Media Magazine’s video rental chart for the week.

The Paramount release of DreamWorks Animation’s Monsters vs. Aliens slipped to No. 2 on the rental chart, although demand was down just 24% from the film’s debut week.

Monsters vs. Aliens also slipped to No. 2 on the sales chart, finishing just ahead of Year One, which debuted at No. 3.