By : Erik Gruenwedel | Posted: 16 Mar 2010
More than 40% of consumers said they will rent a movie at a kiosk this year compared to 36% who said they will do so at a video store, according to a new report.
In addition more than twice the percentage (26%) of consumers increasing their rentals of DVDs/Blu-ray Discs will to do so at kiosks, rather than video stores (12%), according to Market Force Information, a Boulder, Colo.-based research firm that compiled the report for ShoWest 2010, a theatrical confab through March 17 in Las Vegas.
Fifteen percent of consumers said they watch movies from their cable TV subscriptions, with 18% saying they expect to increase that practice in the coming year.
The survey, compiled from more than 300,000 respondents, including 75% women, was meant to bolster the theatrical outlook in 2010.
The report stated that a higher percentage of female respondents was important since women (50% with children) are the primary household consumer purchasers.
Thirty percent of respondents said new releases prompted their movie purchases, while 25% said going out with friends guided their going to the movies.
The report also stated that subscription-based rental services such as Netflix and Blockbuster Online are being used by 27% of the consumers surveyed, and 21% said they expect that to increase by-mail renting.