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Sales Chart Goes to The Dogs — Again

22 Apr, 2009 By: Thomas K. Arnold

marley and me

It was a good week for 20th Century Fox Home Entertainment. The hit family feature Marley & Me regained the No. 1 slot on the national home video sales chart the week ended April 19, while The Day the Earth Stood Still held onto the top spot on the national video rental chart for the second consecutive week.

Marley had debuted at No. 1 upon release three weeks prior, then slipped to No. 5 its sophomore week.

The week’s only significant new releases were Lionsgate’s The Spirit, which made $19.8 million in theaters, and Genius Products’ release of The Weinstein Co.’s The Reader ($34.1 million box office).

Of the two, The Spirit fared better, debuting at No. 2 on both the Nielsen VideoScan First Alert sales chart and Home Media Magazine’s rental chart. The Reader, despite a higher box office, debuted at No. 5 on the sales chart and No. 6 on the rental chart.

The Spirit also snagged the top spot on the Nielsen VideoScan Blu-ray Disc chart — not surprising, given that 24% of the film’s total sales were generated from the high-def version. The actioner is visually similar to other comic-book flicks that sold well on Blu-ray, including 300 and Sin City.

The Day the Earth Stood Still
slipped to No. 2 on the Blu-ray chart, with 20% of its total sales from consumers choosing the high-def disc version.

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