Renters, Buyers Into ‘Not That Into You’

He's Just Not That Into You

By : Thomas K. Arnold | Posted: 10 Jun 2009
tarnold@questex.com

People were really into He’s Just Not That Into You, the comedy from Warner Home Video that grossed $93.9 million in U.S. theaters earlier this year.

The film debuted at No. 1 on the national home video sales as well as rental charts the week ended June 7, at a time when high-profile theatricals are few and far between and studios are filling the gap with DVD and Blu-ray Disc editions of popular TV shows.

On the Nielsen VideoScan First Alert sales chart, He’s Just Not That Into You was followed at No. 2 by fellow newcomer Defiance, a drama from Paramount with a domestic box office gross of just $28.6 million.

The third spot on the sales chart went to season four of the popular TV series “Weeds,” from Lionsgate. Other TV season sets that scored high in the sales department were season one of the HBO series “True Blood,” which its third week in stores held fast at No. 12, and season four of “Prison Break,” from 20th Century Fox, which debuted at No. 13.

On Home Media Magazine’s rental chart for the week, He’s Just Not That Into You and Defiance also scored a one-two finish, bumping to No. 3 Sony Pictures’ Paul Blart: Mall Cop, which spent the two previous week’s at No. 1.

20th Century Fox’s Taken slipped to No. 4 from No. 2, while the fifth spot went to another Paramount drama, Revolutionary Road, which generated only $22.9 million in theaters even with the star power of Leonardo DiCaprio and Kate Winslet.

Revolutionary Road debuted at No. 6 on First Alert, behind Paul Blart: Mall Cop at No. 4 and Taken at No. 5.