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Record Sales Drive 'Bible' Miniseries to Top of Charts

10 Apr, 2013 By: Thomas K. Arnold

The Bible: The Epic Miniseries

With apologies to the song, The Word is the word.

Twentieth Century Fox Home Entertainment topped the national home video sales charts the week ended April 7 with The Bible: The Epic Miniseries, which displaced the Walt Disney Studios-distributed Lincoln at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart.

Fox said in a press release that the religious miniseries, released April 2 just days after it finished its 10-part airing on The History Channel, sold 525,000 discs its first week in stores, making it the fastest-selling TV DVD release in five years. Fox said The Bible also broke a new first-week sales record for a miniseries.

In addition, according to Fox, The Bible was the No. 1 title at most digital outlets, with iTunes, Amazon, Vudu, Xbox, PlayStation, CinemaNow and Google Play all having the title at No. 1.

The 10-part miniseries had 95 million cumulative viewers watching it on four consecutive Sunday nights in March, and the official application has reached 88 million total installs, making it a top-15 free app at iTunes.

The Bible is also the only new release to crack the First Alert top 20 for the week.

On Home Media Magazine’s video rental chart for the week, The Bible didn’t place, since distributor Fox is one of several studios that wait a month or more before shipping newly released discs to Netflix and Redbox.

But Fox did manage to snag the No. 1 spot on the rental chart with its Red Dawn remake, which became available at those two rental outlets 28 days after its initial release.

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