'Puss in Boots' Scratches Its Way to Top of Sales Charts29 Feb, 2012 By: Thomas K. Arnold
New releases once again dominated the national home video sales charts the week ended Feb. 26, with retail deep-discounting on a temporary hiatus and Summit Entertainment’s The Twilight Saga: Breaking Dawn — Part 1 slowing down after nearly three weeks in stores.
DreamWorks/Paramount’s Puss in Boots debuted at No. 1 on the Nielsen VideoScan First Alert overall sales chart its first week in stores, with Universal Studios’ Tower Heist a distant No. 2. Breaking Dawn slipped to No. 3, although Nielsen data shows its week three sales count was just slightly less than first-week sales for Tower Heist, a $78 million-grossing comedy actioner with an all-star cast headed by Ben Stiller and Eddie Murphy.
Puss in Boots, a Shrek prequel that generated $149 million in U.S. theaters, sold more than twice as many units as either title, according to Nielsen.
The No. 4 position on the sales chart went to a third new release, Warner’s biopic J. Edgar, with Walt Disney Studios’ Lady and the Tramp Blu-ray Disc hanging in at No. 5 its third week in stores.
Spurred by the death of singer Whitney Houston, Warner’s The Bodyguard, in which she co-stars with Kevin Costner, soared to No. 7 from No. 67 the previous week. The film is due to make its Blu-ray Disc debut March 27.
On Nielsen’s dedicated Blu-ray Disc chart, Puss in Boots and Tower Heist also scored a No. 1 and No. 2 debut, with Lady and the Tramp slipping a notch to No. 3. Breaking Dawn, the prior week’s top-selling Blu-ray Disc, fell to No. 4, one spot ahead of J. Edgar.
On Home Media Magazine’s weekly rental chart, Breaking Dawn remained at No. 1 for the second consecutive week, with Puss in Boots debuting at No. 2.