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Projections: 'Real Steel' Looks to Take the Prize

30 Jan, 2012 By: John Latchem



Among the slew of Jan. 24 new releases, Real Steel is looking to outshine the rest. The film, from DreamWorks and distributed by Disney, grossed $85.3 million domestically, putting it prime position to top the sales and rental charts for the week ending Jan. 29.

It will have to hold off some strong competition. Summit's 50/50 earned just $35 million, but earned a lot of buzz during awards season. Paramount's Paranormal Activity 3 earned the most among new releases, at $104 million, but this isn't the prime season for horror, and the title is being released only as a Blu-ray combo pack initially, which may hold down its overall sales total. It should perform relatively better on the Blu-ray chart.

Rank

Title

Studio

Weeks on Chart

 

Projected Top 3 Sellers for Week Ending 1/29/2012

 

1

Real Steel

Disney/DreamWorks

New

2

50/50

Summit

New

3

Paranormal Activity 3

Paramount

New

 

Projected Top 3 Rentals for Week Ending 1/29/2012

 

1

Real Steel

Disney/DreamWorks

New

2

50/50

Summit

New

3

Paranormal Activity 3

Paramount

New

 

 

 


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