Projections: 'Real Steel' Looks to Take the Prize

30 Jan, 2012 By: John Latchem

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Among the slew of Jan. 24 new releases, Real Steel is looking to outshine the rest. The film, from DreamWorks and distributed by Disney, grossed $85.3 million domestically, putting it prime position to top the sales and rental charts for the week ending Jan. 29.

It will have to hold off some strong competition. Summit's 50/50 earned just $35 million, but earned a lot of buzz during awards season. Paramount's Paranormal Activity 3 earned the most among new releases, at $104 million, but this isn't the prime season for horror, and the title is being released only as a Blu-ray combo pack initially, which may hold down its overall sales total. It should perform relatively better on the Blu-ray chart.

Rank	Title	Studio	Weeks on Chart
	Projected Top 3 Sellers for Week Ending 1/29/2012
1	Real Steel	Disney/DreamWorks	New
2	50/50	Summit	New
3	Paranormal Activity 3	Paramount	New
	Projected Top 3 Rentals for Week Ending 1/29/2012
1	Real Steel	Disney/DreamWorks	New
2	50/50	Summit	New
3	Paranormal Activity 3	Paramount	New

 

 

 

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