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Projections: ‘Informant’ Should Show Strongly



By : Kelly Burner | Posted: 01 Mar 2010


A number of moderate box office earners were released to DVD and Blu-ray Disc Feb. 23. Warner’s farcical The Informant! ($33 million), starring Matt Damon, earned the highest box office gross of the new releases.

After that is the horror flick The Box ($15 million), also from Warner, starring Cameron Diaz.

Also streeting Feb. 23 was the vampire fantasy Cirque du Freak: The Vampire’s Assistant from Universal, which earned nearly $14 million in domestic theaters.

Lastly, Lionsgate came out with the documentary The September Issue ($3.8 million), which debuted at the Sundance Film Festival.

Modest box-office earnings usually equate to modest disc performance. The Box and The Vampire's Assistant should debut between fifth and 10th place on the national top sellers and rentals charts for the week ending Feb. 28.

The Informant! should do better than its competitors, landing as high as No. 2 on both national charts, while the victor of the previous week, Anchor Bay’s Law Abiding Citizen, should hold fast to first place for its second week running.

Rank

Title

Studio

Weeks on Chart

 

Projected Top 3 Sellers for Week Ending 2/28/2010

 

1

Law Abiding Citizen

Anchor Bay

2

2

The Informant!

Warner

New

3

The Hangover

Warner

11

 

Projected Top 3 Rentals for Week Ending 2/28/2010

 

1

Law Abiding Citizen

Anchor Bay

2

2

Couples Retreat

Universal

3

3

The Informant!

Warner

New

 

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