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Projections: ‘Dark of the Moon’ Casts Its Shadow

3 Oct, 2011 By: John Latchem



The third film in Paramount’s hugely successful “Transformers” franchise, Transformers: Dark of the Moon, should have no trouble securing the top spot on the sales charts, despite a Friday release date that gives it less time on shelves during its first-week survey period. The week is otherwise absent of any major releases other than catalog or TV DVD fare.

That limited shelf time probably will keep Dark of the Moon from being the top rental until at least its second week. If so, then Thor should top the rental chart for a third consecutive week.

Rank

Title

Studio

Weeks on Chart

 

Projected Top 3 Sellers for Week Ending 10/2/2011

 

1

Transformers: Dark of the Moon

Paramount

New

2

Bridesmaids

Unviersal

2

3

Thor

Paramount

3

 

Projected Top 3 Rentals for Week Ending 10/2/2011

 

1

Thor

Paramount

3

2

Transformers: Dark of the Moon

Paramount

New

3

Set Up

Lionsgate

2

 


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