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Projections: 'Avengers' Will Dominate Disc Sales

1 Oct, 2012 By: John Latchem

That Disney's DVD and Blu-ray release of Marvel's The Avengers will dominate the sales charts the week ending Sept. 30 is not the issue. The question is by how much.

The film, which grossed $622.9 million in U.S. theaters, is the only major new theatrical-to-disc release from Sept. 25, following a week of modest sales performances, which should pave the way for it to top the overall and Blu-ray sales charts by a wide berth (on the scale of something like 25-to-1 over the No. 2 title).

It could be a banner week for Avengers director Joss Whedon on home video. Lionsgate's The Cabin in the Woods, which he produced and co-wrote, will stick around the sales charts a bit longer and, with Avengers held back from rental outlets, could top the rental chart for a second consecutive week.

Universal's Battleship is coming off its kiosk embargo and should easily ride into one of the top three rental spots.

Rank Title Studio Weeks on Chart
  Projected Top 3 Sellers for Week Ending 9/30/2012  
1 The Avengers Disney New
2 Batman: The Dark Knight Returns, Part 1 Warner New
3 The Cabin in the Woods Lionsgate 2
  Projected Top 3 Rentals for Week Ending 9/30/2012  
1 The Cabin in the Woods Lionsgate 2
2 Battleship Universal 5
3 What to Expect When You're Expecting Lionsgate 3


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