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Projections: '2012' Likely to Crush Competition



By : Kelly Burner | Posted: 08 Mar 2010


The first quarter may not yet be over, but the first quarter lull certainly is. March 2 saw the simultaneous release of two hit films representing a combined domestic box office power of more than $240 million.

From Sony Pictures came the apocalyptic disaster movie 2012 ($166 million), from director Roland Emmerich and starring John Cusack, while Warner released its fantasy epic Where the Wild Things Are, which grossed more than $77 million in domestic theaters.

With its star power and heavy reliance on special effects depicting the destruction of everything, 2012 should score a triple victory for the week ended March 7, topping the national disc sales, disc rentals and Blu-ray sales charts.

Where the Wild Things Are, an adaptation of the classic Maurice Sendak children’s book from director Spike Jonze, will debut at No. 2.

Also released during the week was Disney’s animated Ponyo ($15 million) and the star-laden drama The Private Lives of Pippa Lee ($0.33 million) from Screen Media. Both titles should fare well, debuting between No. 5 and No. 8 on the national top sales and rental charts.

Rank

Title

Studio

Weeks on Chart

 

Projected Top 3 Sellers for Week Ending 3/7/2010

 

1

2012

Sony Pictures

New

2

Where the Wild Things Are

Warner

New

3

Law Abiding Citizen

Anchor Bay

3

 

Projected Top 3 Renters for Week Ending 3/7/2010

 

1

2012

Sony Pictures

New

2

Where the Wild Things Are

Warner

New

3

Law Abiding Citizen

Anchor Bay

3

 

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