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Projections: ‘Dragon’ Should Prove Mighty

18 Oct, 2010 By: John Latchem



Despite a Friday release date, Paramount/DreamWorks’ How to Train Your Dragon, backed by the popularity of a $217.6 million box office performance, should have enough juice to top the DVD and Blu-ray sales charts.

The late release means it will have less time to compete with other new releases such as the light box office performer Jonah Hex  ($10.5 million) and the direct-to-video sequel Lost Boys: The Thirst. But animated hits are usually strong sellers out of the gate.

However, the late release of Dragon will likely keep it from reaching the top of the rental chart, allowing a strong holdover such as The Karate Kid to repeat.

Fox’s romantic comedy Just Wright hit Redbox and Netflix for the first time the week of Oct. 12, which should give it a boost on the rental chart.

Rank

Title

Studio

Weeks on Chart

 

Projected Top 3 Sellers for Week Ending 10/17/2010

 

1

How to Train Your Dragon

Paramount/DreamWorks

New

2

The Karate Kid

Sony Pictures

2

3

Iron Man 2

Paramount

3

 

Projected Top 3 Rentals for Week Ending 10/17/2010

 

1

The Karate Kid

Sony Pictures

2

2

Iron Man 2

Paramount

3

3

Just Wright

Fox

5

 
 


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