Log in

‘Potter’ on Top for Third Week

4 May, 2011 By: Thomas K. Arnold

Harry Potter and the Deathly Hallows — Part 1

There’s no trouble with Harry.

Warner Home Video’s release of Harry Potter and the Deathly Hallows — Part I, the seventh installment in the franchise, remained the country’s top-selling disc for a third consecutive week, boosting overall consumer spending on DVDs and Blu-ray Discs by double digits according to Home Media market research. Its success gives the home entertainment business some very good news in the wake of a very weak first quarter that spawned negative “disc is dead” headlines all over the country.

Anchor Bay Entertainment’s Oscar-winning The King’s Speech, the most recent Best Picture, remained in high demand its second week in stores, finishing at No. 2 for the week ended May 1 on both the Nielsen VideoScan First Alert sales chart and Nielsen’s dedicated Blu-ray Disc chart. Blu-ray Disc sales were relatively weak, however; with Deathly Hallows outselling King’s Speech by a nearly 3-to-1 margin. Overall, consumers bought 66% as many copies as they did of Deathly Hallows during the week.

In its fourth week in stores, Walt Disney Studios’ Tron: Legacy zoomed back up to No. 4 on the national sales chart from No. 10 the week before, finishing right behind another Disney release, Tangled, which slipped to No. 3 its fifth week out after holding the No. 2 slot the previous week.

On Home Media Magazine’s weekly rental chart, 20th Century Fox’s Black Swan was an easy No. 1, having just come off its 28-day holdback from Netflix and Redbox. With no mail or kiosk availability, the title had labored near the bottom of the rental chart; last week, for example, it was No. 44.

Black Swan bumped The King’s Speech to No. 2, while two other films that had shot into the top 5 the previous week due to the expiration of their respective 28-day holdbacks, Universal Studios’ Skyline and Warner’s Yogi Bear, remained in high rental demand, finishing the week at No. 3 and No. 4, respectively. Sony Pictures’ The Tourist also remained at No. 5 for the second consecutive week.


Add Comment