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'Potter' Finale Casts a Sales Spell

16 Nov, 2011 By: Thomas K. Arnold

Harry Potter and the Deathly Hallows — Part 2

Warner Home Video’s Harry Potter and the Deathly Hallows — Part 2 easily took the top spot on the national sales charts the week ended Nov. 13, even though it was released on a Friday instead of the customary Tuesday and thus had only three full days of sales instead of six during the week’s sales tracking period.

The final installment in the eight-film “Harry Potter” franchise proved so popular that it not only debuted at No. 1 on both the Nielsen VideoScan First Alert and Blu-ray Disc sales charts, but it also sent six of the seven previous films back into the top 20 on First Alert (Goblet of Fire was No. 21), and all seven onto the Blu-ray chart. Meanwhile, the newly issued Harry Potter Complete 8-Film Collection debuted at No. 8 on both charts, despite a steep list price of just under $100 for DVD and nearly $140 for Blu-ray Disc.

“Potter” films in general accounted for 66.7% of all top 20 disc sales and 73.3% of all top 20 Blu-ray Disc sales, according to Nielsen. Nearly half of all Deathly Hallows — Part 2 unit sales were on the Blu-ray Disc format.
On both sales charts, the previous week’s top seller, Walt Disney Studios’ Cars 2, slipped to No. 2 its second week in stores, while the No. 3 sales spot went to Harry Potter and the Deathly Hallows — Part 1, the previous “Potter” film that was initially released to disc this past April.

In rental stores, Harry was conspicuously absent, given Warner’s policy of not releasing new titles to rental outlets until a month or more after they go on sale. Paramount’s Captain America: The First Avenger remained on top of the Home Media Magazine rental chart for the third consecutive week, while Sony Pictures’ Bad Teacher again held down the No. 2 spot.

Two Warner titles that came off their rental holdback, Horrible Bosses and Green Lantern, took the No. 3 and No. 4 spots, respectively.

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