Oldies Dominate the Charts4 Mar, 2009 By: Thomas K. Arnold
A perfect storm of factors pushed some of the biggest hits of the 2008 holiday season back to the top of the national home video sales chart the week ended March 1.
Leading the charge: Walt Disney Studios Home Entertainment’s Wall-E, which shot back to No. 1 on the Nielsen VideoScan First Alert sales chart, and Warner’s The Dark Knight, which finished at No. 2.
Target Stores, one of the country’s leading sellers of DVDs and Blu-ray Discs, had a huge price promotion on year-end hits during the week, selling many top titles for about $10. At the same time, Circuit City was in the final throes of a liquidation sale. Throw in the lack of any hot new theatrical blockbuster, and it’s an easy stretch to see these oldies but goodies climb their way back to the top.
Other fourth-quarter 2008 hits that saw sales soar during the week include Universal Studios’ Mamma Mia!, No. 3; 20th Century Fox’s Horton Hears a Who!, No. 5; and DreamWorks/Paramount’s Kung Fu Panda, No. 7.
Even Warner’s Sex and the City: The Movie, the first big release of the fourth quarter, finished the week at No. 8, no fewer than 23 weeks after it was released.
The oldies also fared well on the Blu-ray Disc format. Paramount’s Iron Man, released last September, was No. 2, right behind the recently released Madagascar: Escape 2 Africa, also distributed by Paramount. The Dark Knight was No. 4, and Wall-E was No. 5.
Only in rental stores did the newbies get a chance, led by 20th Century Fox’s The Haunting of Molly Hartley, which grossed $13.6 million in theaters and debuted at No. 4 on Home Media Magazine’s rental chart, higher than any other new release.
The top three rentals were all unchanged from the previous week: Warner’s Body of Lies, No. 1; Universal Studios’ Changeling, No. 2; and Warner’s Nights in Rodanthe, No. 3.