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'Ninja Turtles' Reboot Kicks Way to Top of Home Video Charts

24 Dec, 2014 By: Thomas K. Arnold

Teenage Mutant Ninja Turtles

Paramount Home Media Distribution is a big winner in the holiday season dating game.

Studios in the fourth quarter typically follow one of two strategies in bringing their summer tentpoles to home video: release films early, before Thanksgiving, to maximize exposure at retail, or wait until right before Christmas to snag the impulse buyer.

Paramount waited until the very last minute to release Teenage Mutant Ninja Turtles to the home market. The $191.2 million-grossing film, which opened theatrically in August, was released on Blu-ray Disc and DVD on Dec. 16, long after such other big summer films as The Lego Movie and X-Men: Days of Future Past.

But thanks to last-minute shoppers, the film easily debuted in the No. 1 spot on both national home video sales charts for the week ended Dec. 21, pushing the prior week’s top seller, Marvel's Disney-distributed Guardians of the Galaxy, to No. 2 and selling more than twice as many copies, even though Guardians generated significantly more at the box office ($332.7 million).

Indeed, Paramount even issued a press release touting Turtles as the No. 1 home entertainment title of year, maintaining that of all 2014 theatrical releases with more than $100 in box office earnings, Turtles had the highest ratio of disc sales to theatrical tickets sales its first week in stores, although the studio provided no further details.

Debuting at No. 3, also on both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, and Nielsen’s Blu-ray Disc-only chart, was 20th Century Fox’s The Maze Runner, the latest sci-fi flick based on a young adult book. It earned $101.9 million in theaters and also likely benefited from its late-in-the-season disc release.

Rounding out the top five on First Alert was Walt Disney’s Frozen at No. 4 and 20th Century Fox’s Dawn of the Planets of the Apes, which slipped to No. 5 its third week in stores from No. 2 the prior week.

On Home Media Magazine’s video rental chart for the week, Teenage Mutant Ninja Turtles also debuted at No. 1, a rare triple win made possible by the fact that Paramount makes its titles available to all retail outlets at the same time.

Guardians of the Galaxy came in at No. 2, while Warner’s Into the Storm soared to No. 3 now that its 28-day holdback from Netflix and Redbox is over.

Rounding out the top five rentals: 20th Century Fox’s Let’s Be Cops, down from No. 1 the prior week, and If I Stay, another 20th Century Fox release that just became available at Netflix and Redbox a month after its initial release.

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