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Nielsen Bows Social Media Ratings

3 Aug, 2016 By: Erik Gruenwedel

The Nielsen Co. says nearly 1 billion Tweets about TV programming were posted online in 2015. The TV ratings icon Aug. 3 announced the launch of a service that tracks daily user interactions of TV programs, including sports, via social media on Facebook and Twitter.

Dubbed “Social Content Ratings,” the service marks the first time social insights across Facebook and Twitter will be measured with a standardized, third-party methodology and shared with the industry.

“Without comprehensive social TV measurement, networks, agencies and advertisers cannot understand when, where and how social audiences are engaging with programming and social initiatives,” Sean Casey, president of Nielsen Social, said in a statement.

On Aug. 1, the first day of social media tracking, Nielsen found there were 4.7 million total measurable social TV interactions across Facebook and Twitter.

Among the daily top five TV social media interactions, “The Bachelorette” (ABC) saw 705,000 people interact 1.2 million times, followed by “WWE Monday Night RAW” (USA Network), with 211,000 people interacting 445,000 times.

Others included “Love & Hip Hop: Atlanta" (VH1), with 182,000 people interacting 309,000 times; “So You Think You Can Dance” (Fox), with 35,000 people interacting 49,000 times; and 34,000 people interacting 40,000 times about “American Ninja Warrior (NBC).

The New York Yankees vs. New York Mets Major League Baseball game on ESPN generated the second-highest social media interactions of the day, with 357,000 people commenting 577,000 times on the Subway Series contest that saw the Yankees win 6-5 in extra innings.

Interestingly, the Tour of Utah bike race (FS2) ranked fifth in social media interaction, with 8,000 people commenting 10,000 times on the 84-mile stage 1 from Zion Canyon Village to Cedar City.

The bike race trailed NBA TV’s Team USA Olympics exhibition rout of Nigeria (50,000/63,000); soccer friendly between Liverpool FC and AS Roma (55,000/68,000) on ESPN, Deportes, ESPN2; and NASCAR Racing: Sprint Cup Series: Pennsylvania 400 on NBCSN with 71,000 people commenting 136,000 times on social media.


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