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Nearly 50% of U.K. Internet Users Stream Netflix

19 Sep, 2017 By: Erik Gruenwedel



TV disruptor Netflix is now streamed by almost 50% of Internet users in the United Kingdom, according to new data from RBC Capital Markets. Netflix launched streaming service in the U.K. and Ireland in 2012.

Citing a proprietary online survey, RBC found that 49% of respondents in the U.K. stream Netflix compared to 32% that stream Amazon Prime Video. YouTube topped both SVOD juggernauts at 52%.

“The financial markets assume that Netflix can't be as successful in international markets as they have been in the U.S.,” McHaney told CNBC’s “Squawk Alley.” “Our survey actually shows higher satisfaction subs outside of the United States.”

That’s good news for Netflix, which eyes global markets for its continued growth. The SVOD pioneer saw 52 million of its 104 million worldwide sub base originate outside the United States.

Indeed, in a separate Brazilian survey, RBC found that 77% of respondents watched Netflix. The company launched service in the South American country in 2011.

“The results were again … so positive that we'd caveat that there is likely sample bias occurring within the results, given that the respondents to this survey are likely active Internet users who are more likely to subscribe to Netflix in the first place,” Mahaney said.

The analyst contends the Brazilian results underscore the potential for Netflix to reach material penetration levels in multiple International markets.

Mahaney in 2015 co-hosted several Netflix quarterly fiscal webcasts.
 


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