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'The Muppets' Scores With Sales; ‘Tattoo’ Tops Rentals

28 Mar, 2012 By: Thomas K. Arnold

The Muppets

Walt Disney Studios topped the national home video sales charts the week ended March 25 with The Muppets, a family film that grossed $88.6 million in theaters and generated a surprising 52% of its first-week sales from Blu-ray Disc.

The Muppets debuted at No. 1 on both the Nielsen VideoScan First Alert sales chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc chart. The film also debuted at No. 4 on Home Media Magazine’s weekly video rental chart, behind Sony Pictures’ The Girl With the Dragon Tattoo at No. 1, Universal Studios’ Tower Heist, fresh off its 28-day kiosk moratorium, at No. 2, and the Sony Pictures comedy Jack and Jill at No. 3.

Girl With the Dragon Tattoo, which took in $102.5 million in U.S. theaters, debuted at No. 2 on both sales charts, moving 78% as many units as The Muppets, Nielsen data shows.

Bowing at No. 3, also on both sales charts, was Universal’s Hop, an Easter film that grossed $108.1 million at the box office.

Girl With the Dragon Tattoo generated 55% of its first-week sales from Blu-ray Disc, while for Hop the tally was 36%.

Warner’s Happy Feet Two, the No. 1 seller the previous week, dropped to No. 6 on First Alert, behind Paramount’s The Adventures at Tintin at No. 4 (down from No. 2) and 20th Century Fox’s newly released comedy The Sitter ($30.4 million box office) at No. 5.

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