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'Man of Steel' Flies High on DVD and Blu-ray Sales Charts

20 Nov, 2013 By: Thomas K. Arnold

Man of Steel

The fourth-quarter disc frenzy continues to accelerate, with week after week of summer tentpole titles arriving on DVD and Blu-ray Disc — and easily topping the sales charts.

Warner Home Video’s Man of Steel was the clear victor for the week ended Nov. 17, topping both the Nielsen VideoScan First Alert chart, which tracks overall DVD and Blu-ray Disc combined sales, as well as Nielsen’s dedicated Blu-ray Disc sales chart.

The latest Superman reboot generated more than $291 million in U.S. theaters and racked up a worldwide theatrical gross of more than $662 million. It also garnered generally favorable reviews, something many of the previous “it’s a bird, it’s a plane …” cinematic excursions did not.

The animated family film Turbo, about a suddenly supercharged snail who dreams of winning the Indy 500, also scored an impressive debut, bowing at No. 2 on both sales charts. The DreamWorks Animation film, distributed by 20th Century Fox, was one of DreamWorks’ two big 2012 theatrical features, along with The Croods. And while Turbo only mustered a domestic theatrical gross of $82.9 million (to $187.2 million for The Croods) both films are credited with lifting DreamWorks’ profits above analysts’ estimates for the third quarter, sending the studio’s stock in October to a four-year high.

Walt Disney Studios’ Monsters University dropped to No. 3 on both sales charts after two weeks at No. 1. Rounding out the top five on First Alert were Sony Pictures’ Grown Ups 2 at No. 4 (down from No. 2 the prior week) and White House Down, also from Sony, at No. 5 (down from No. 3 the previous week). On the Blu-ray Disc sales chart, Warner’s The Hobbit: An Unexpected Journey and Disney’s The Little Mermaid came in at No. 4 and No. 5, respectively – both unchanged from the previous week.

Man of Steel generated 68% of its total unit sales from Blu-ray Disc, Nielsen data shows, compared with 43% for Turbo.

On Home Media Magazine’s video rental chart for the week, 20th Century Fox’s The Heat and Warner’s Pacific Rim shot up to No. 1 and No. 2 now that their 28-day holdbacks from Netflix and Redbox are over. White House Down slipped to No. 3 from No. 2 the prior week, while Grown Ups 2 fell to No. 4 from No. 1.

Rounding out the top five: Monsters University, which had been No. 4 the prior week.

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