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'Mamma Mia' Sings Atop Chart

24 Dec, 2008 By: Thomas K. Arnold

Mamma Mia

Universal Studios Home Entertainment scored big on the national home video charts the week ended Dec. 21, with a pair of releases topping both the sales and the rental charts their first week in stores. 

Mamma Mia! bowed at No. 1 on the Nielsen VideoScan First Alert sales chart and earns the distinction of displacing Warner's The Dark Knight as the top-selling DVD in the country. The Dark Knight remains the top-selling video release of the year, with an estimated worldwide total of 13.5 million units sold its first week out, 1.7 million of them on the nascent Blu-ray Disc format.

For the week, however, Mamma Mia! outsold the Batman sequel, which did about 85% as much business its sophomore week as the musical comedy built around ABBA's hits, which earned $143.7 million in theaters.

Meanwhile, Home Media Magazine's rental chart for the week was topped by another new Universal Studios release, the adventure epic The Mummy: Tomb of the Dragon Emperor, which also bumped The Dark Knight to the second-place spot. The Dark Knight still managed to generate 93% as much rental action as The Mummy, while Mamma Mia! debuted at No. 3 with 80% as much rental activity.

On the Nielsen VideoScan Blu-ray Disc chart, The Dark Knight remained the No. 1 seller for the second week. The Mummy debuted at No. 2, but generated only 30% as much sales activity on the high-definition format as The Dark Knight. Running a close third was Mamma Mia! with 28% of The Dark Knight's sales.

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