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Madagascar Sequel Tops Sales Again

19 Feb, 2009 By: Thomas K. Arnold

Madagascar: Escape 2 Africa

The hit DreamWorks sequel Madagascar: Escape 2 Africa, distributed by Paramount Home Entertainment, captured the top spot on the national home video sales charts for the second consecutive week, despite a flurry of challenges from a handful of newly released theatrical features.

These newcomers fared better in rental stores, with one, Warner Home Video’s Nights in Rodanthe, snagging the No. 1 slot on Home Media Magazine’s weekly video rental chart for the week ended Feb. 15.

Even so, Madagascar held the No. 2 spot on the rental chart for the second consecutive week, a rarity for an animated feature, aimed at kids, with high sales appeal.

Nights in Rodanthe debuted at No. 2 on the Nielsen VideoScan sales chart, right behind Madagascar. The romantic drama, with Richard Gere and Diane Lane, grossed $41.9 million in theaters.

Director Oliver Stone’s W., fresh from an unspectacular $25.5 million theatrical run, debuted at No. 4 on the sales chart, right behind Walt Disney Studios’ Space Buddies, which slipped to No. 3 from its No. 2 debut the previous week.

W., distributed by Lionsgate, also bowed at No. 4 on the rental chart, just behind third-ranked Lakeview Terrace, from Sony Pictures, which was No. 1 the previous week.

Madagascar also snagged the No. 1 position on the Nielsen VideoScan Blu-ray Disc chart for the second consecutive week. Nights in Rodanthe debuted at No. 4, while W. bowed at No. 6.

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