'Mad Max' Outraces 'Adaline' to Retain Top Disc Sales Spot16 Sep, 2015 By: Thomas K. Arnold
Warner’s Mad Max: Fury Road remained on top of the national home video sales charts for the second consecutive week, while Lionsgate’s The Age of Adaline debuted at No. 2 the week ended Sept. 13 on both the Nielsen VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, and the dedicated Blu-ray Disc sales chart.
Adaline, which also debuted at No. 1 on Home Media Magazine’s video rental chart for the week, is a romantic drama that earned $42.6 million in U.S. theaters and stars Blake Lively as a young woman who stops aging after an accident. For a drama, the film sold remarkably well, moving more than 57% as many units as Fury Road did in the latter’s second week of release.
DreamWorks Animation’s Home slipped a notch to No. 3 on the overall disc chart. The 20th Century Fox-distributed film — which earned $177.4 million at the domestic box office — has remained in the top five for seven weeks, exhibiting remarkable staying power.
Rounding out the top five on the overall disc chart are two new releases: Barbie in Rock ‘N Royals (No. 4), the latest direct-to-video release in the "Barbie" franchise from Universal Pictures, and Supernatural: The Complete Tenth Season, from Warner, at No. 5.
Two other new releases finished close behind: Homeland: The Complete Fourth Season, from 20th Century Fox, debuted at No. 6, and Lionsgate’s American Heist, a crime drama about two wayward brothers, bowed at No. 7.
Fury Road generated 48% of its second-week sale from Blu-ray Disc, compared with 30% for The Age of Adaline, 14% for Barbie, 19% for Supernatural, 21% for Homeland and 23% for American Heist.
On the rental chart, Adaline was followed by Universal Pictures’ Unfriended, which shot up to No. 2 now that the horror film’s 28-day holdback from Redbox is over. Home, the previous week’s top rental, slipped to No. 3, while Warner’s Hot Pursuit and Sony Pictures’ Aloha round out the top five.