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'Lorax' Dominates Disc Sales

15 Aug, 2012 By: Thomas K. Arnold

The Lorax

Universal Studios Home Entertainment scored big the week ended Aug. 12. Dr. Seuss’ The Lorax topped both national home video sales charts, while American Reunion came off its four-week rental holdback to take the top spot on Home Media Magazine’s weekly rental chart.

The Lorax scored one of the most lopsided victories in recent memory, selling more than twice as many copies as all other Top 20 releases combined, according to Nielsen data.

Coming in second to The Lorax on the Nielsen VideoScan First Alert chart, which tracks overall disc sales, was Magnolia Pictures’ Marley, an acclaimed documentary on the late reggae singer Bob Marley. Sony Pictures’ Hatfields & McCoys, which debuted at No. 1 the previous week, slipped to No. 3, followed by Warner’s Batman Begins at No. 4 and The Dark Knight at No. 5.

On Nielsen’s dedicated Blu-ray Disc sales chart, the No. 2 spot went to Batman Begins, followed by The Dark Knight at No. 3, Mission: Impossible – Ghost Protocol at No. 4 and Marley at No. 5.

On Home Media Magazine’s rental chart, American Reunion vaulted into the top spot, from No. 79 the prior week, in its first week of availability at Netflix and Redbox. The sequel bumped 20th Century Fox’s Mirror Mirror to No. 2 after two weeks at No. 1.

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