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Kung Fu Panda Smashes Charts

13 Nov, 2008 By: Thomas K. Arnold

Warner Home Video’s Get Smart was the top DVD and Blu-ray Disc seller the week ended Nov. 9, but the real winner was Paramount/DreamWorks’ Kung Fu Panda.

The animated family film was released on a Sunday, an industry first, to capitalize on the stack of Sunday retail newspaper inserts. The gamble paid off handsomely: based solely on first-day sales, the film debuted at No. 2 on the Nielsen VideoScan First Alert sales chart, selling in a single day nearly 90% of what Get Smart sold all week.

Kung Fu Panda also was a hit in rental stores, generating 72% as much rental activity that Sunday as Get Smart, which bowed at No. 1 on Home Media Magazine’s video rental chart, since its release the previous Tuesday.

Kung Fu finished the week as the No. 2 renter, just ahead of Warner’s Journey to the Center of the Earth, which had bowed at No. 1 the previous week.

On the sales chart, Get Smart and Kung Fu Panda were followed at No. 3 by Walt Disney Studios’ Tinker Bell, which had debuted at No. 1 the week before. Sales demand for Tinker Bell remained strong, with the title selling 62% as many copies as Get Smart its sophomore week in stores.

On the Blu-ray Disc front, Get Smart debuted at No. 1, pushing the previous week’s top Blu-ray seller, Journey to the Center of the Earth, to No. 2. Kung Fu Panda debuted at No. 5.

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