'Knowing' Takes Top Spot15 Jul, 2009 By: Thomas K. Arnold
Upstart studio Summit Entertainment scored its second No. 1 DVD hit this year, with the sci-fi thriller Knowing debuting in the top spot on both the national sales and rental charts.
Knowing, an $80 million box office hit starring Nicolas Cage as a college professor who opens a mysteriously prophetic time capsule at his son’s school, debuted at No. 1 on the Nielsen VideoScan First Alert sales chart as well as Home Media Magazine’s rental chart for the week ended July 12, less than four months after the megahit Twilight accomplished the same feat. Twilight remains the year’s top-selling DVD, with upwards of 6 million discs sold.
Summit also claimed the No. 2 spot on both the sales and the rental chart with another sci-fi entry, Push, which earned $31.8 million in theaters. On the sales front, Push sold nearly 60% as many copies as Knowing but generated only 47% as much rental activity.
Universal Studios snagged the No. 3 spot on both charts with the horror film The Unborn, which earned $42.7 million in U.S. theaters.
Knowing also was the week’s top-selling Blu-ray Disc, according to Nielsen VideoScan research, with Push following at No. 2 and The Unborn trailing at No. 3.
Knowing generated 18% of its total unit sales from the Blu-ray Disc edition, according to Nielsen, the same as Push. For The Unborn, Blu-ray Disc sales accounted for 13% of total unit sales.
When Twilight came out, just 3% of first-week sales came from the Blu-ray Disc. That’s because Summit only released the Blu-ray Disc edition of the film to Target Stores and Best Buy on its March 21 street date, waiting until May 5, more than six weeks later, to go wide.