'Kingsman' Debuts Atop Disc Sales Charts17 Jun, 2015 By: Thomas K. Arnold
The surprise theatrical hit Kingsman: The Secret Service, a spy film that opened back in February but kept a steady beat at the box office and has now grossed more than $128.2 million domestically, easily topped the national home video sales charts the week ended June 14.
The 20th Century Fox release bumped Paramount’s The SpongeBob Movie: Sponge Out of Water from the top spot on both the Nielsen VideoScan First Alert sales chart, which tracks combined Blu-ray Disc and DVD unit sales, and Nielsen’s Blu-ray Disc-only chart.
SpongeBob settled in at No. 2 but sold only about one-third as many discs as Kingsman, Nielsen data shows.
Kingsman, which was directed by Matthew Vaughn and loosely based on the graphic novel The Secret Service, generated 51% of its total unit sales from Blu-ray, according to Nielsen, compared with 36% for Sponge down from 44% in the animated comedy’s first week in stores. Accordingly, Sponge slipped to No. 3 on the Blu-ray Disc chart, behind Warner’s American Sniper, which on the overall disc chart was No. 3. Blu-ray Disc accounted for 40% of total unit sales for Sniper during the controversial action film’s fourth week of availability.
Another new release, The Duff, from Lionsgate, debuted at No. 4 on the overall disc sales chart and No. 6 on the Blu-ray Disc chart. The high school comedy, an ugly duckling story that stars Mae Whitman as the girl unfortunately labeled a “Designated Ugly Fat Friend” by her peers, earned $34 million in U.S. theaters. The film generated only 25% of its total unit sales from Blu-ray Disc.
Rounding out the top five on Nielsen’s overall disc sales chart was Warner’s Jupiter Ascending.
On Home Media Magazine’s video rental chart for the week, Paramount’s Project Almanac debuted at No. 1. The sci-fi film, about a group of teens who build a time machine, with near-disastrous results, earned only $22.4 million in U.S. theaters and debuted at No. 8 on the Nielsen overall disc sales chart.
The Duff debuted at No. 3, right behind Universal Pictures’ Fifty Shades of Grey, which rose a notch to No. 2.
Sponge Out of Water fell to No. 4 after debuting at No. 1 the prior week.
Rounding out the top five rentals was Universal Pictures’ The Boy Next Door, down from No. 2 the prior week.