'Insurgent' Sweeps Home Video Charts for Second Week20 Aug, 2015 By: John Latchem, Thomas K. Arnold
A “hot” new release didn’t sell enough copies to budge Insurgent and Home from the two top spots on the national home video sales charts for the week ended Aug. 16.
Lionsgate’s Insurgent, based on the young adult novel about a dystopian society fractured by character traits, held onto the No. 1 spot on the Nielsen VideoScan First Alert sales chart, which tracks combined DVD and Blu-ray Disc unit sales, by a slim margin over DreamWorks Animation's Home, which repeated at No. 2. Home sold 92% as many copies on disc as Insurgent.
Warner’s Hot Pursuit, a comedy-action film about a loose-cannon cop (Reese Witherspoon) charged with protecting the gabby widow of a drug boss (Sofia Vergara), was the top newcomer at No. 3, still a strong debut given the film’s less-than-spectacular domestic box office take of $34.6 million.
All three films were released early via electronic sellthrough. Insurgent and Hot Pursuit were available for downloading two weeks before their disc release, while Home was released on Digital HD a full month earlier.
The No. 4 spot on the overall disc sales chart went to Walt Disney Studios’ Descendants, which somewhat surprisingly was released only on DVD, not Blu-ray Disc.
And the No. 5 spot on the overall disc sales chart went to Universal Pictures’ Unfriended, a horror film about six students terrorized online by a dead “friend,” a former classmate who killed herself. The film earned $32.5 million in U.S. theaters.
The top three were the same on VideoScan's dedicated Blu-ray Disc sales chart, with Unfriended at No. 4.
Insurgent generated 51% of its total second-week unit sales from Blu-ray Disc, down from 53% in week one. Home generated 32% of its third-week sales from Blu-ray Disc. Of the new releases, Unfriended generated 39% of its initial sales from Blu-ray Disc, compared to just 26% for Hot Pursuit.
On Home Media Magazine's rental chart for the week, No. 1 Insurgent was followed by Fox's The Longest Ride, which came off its 28-day holdback from Redbox to move up the chart.
Warner's Get Hard and Sony Pictures' Paul Blart: Mall Cop 2 each dropped a spot to No. 3 and No. 4, respectively, while Warner's Focus held onto No. 5.