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Indy Captures Top Prize

23 Oct, 2008 By: Thomas K. Arnold

Indiana Jones and the Kingdom of the Crystal Skull

Paramount Home Entertainment scored big on the national home video sales chart the week ended Oct. 19, with Indiana Jones and the Kingdom of the Crystal Skull debuting at No. 1 and Iron Man still perched at No. 2 its third week in stores.

The two summer theatrical blockbusters scored the same one-two finish on the Blu-ray Disc sales chart.

The fourth film in the “Indiana Jones” franchise also debuted at No. 1 on Home Media Magazine’s rental chart, bumping the previous week’s top renter, 20th Century Fox’s The Happening, to No. 2. Iron Man finished in third place, the same rank as last week, after debuting at No. 1 the week ended Oct. 5.

The previous week’s top seller, Walt Disney Studios’ Sleeping Beauty, slipped to No. 3 on the Nielsen VideoScan First Alert sales chart.

Indiana Jones and the Kingdom of the Crystal Skull sold significantly fewer copies its first week in stores than Iron Man, according to Nielsen. Then again, the latest Marvel Comics superhero movie has been nothing short of a phenomenon on home video, fueled in part by record-breaking sales on the high-definition Blu-ray Disc format.

But even at rental, the film has shown surprisingly long legs, with rental activity the week ended Oct. 19 down just 19% from the previous week, the film’s second week in stores.

Universal Studios’ The Incredible Hulk remake is poised to be the top seller this week, with sales of nearly 2 million units on Tuesday, its first day in stores, according to studio estimates. More than 14% of those sales were on Blu-ray Disc.

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