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‘Harry Potter’ Works Magic on Sales Chart


Harry Potter and the Half-Blood Prince
Harry Potter and the Half-Blood Prince

By : Thomas K. Arnold | Posted: 16 Dec 2009


Three high-profile new releases battled it out on the national home video charts this past week, as the flood of theatrical hits — crammed into December to capture the impulse shopper — continues.

The biggest winner, by far, was Warner Home Video’s Harry Potter and the Half-Blood Prince, which at $302 million also is the highest grossing of the three. The latest installment in the fantasy series easily topped the Nielsen VideoScan First Alert sales chart its first week in stores, outselling second-ranked Public Enemies, a fellow newcomer from Universal Studios, by a more than 4-to-1 margin..

Public Enemies ($97.1 million), a drama about celebrated 1930s gangsters —including John Dillinger, portrayed by Johnny Depp — did score a win on Home Media Magazine’s rental chart for the week ended Dec. 13, debuting at No. 1 while The Half-Blood Prince finished second, with 74% as much rental activity.

Bowing in the third spot on the sales chart and No. 4 on the rental chart was Sony Pictures’ Julie & Julia, an acclaimed biopic about famed celebrity chef Julia Child that grossed $94.1 million in theaters.

The previous week’s top seller and renter, 20th Century Fox’s Night at the Museum: Battle of the Smithsonian, slipped to No. 5 on the sales chart, right behind Paramount’s Star Trek, which held steady at No. 4 its fourth week in stores. Night was the No. 3 renter its sophomore week.

On Nielsen VideoScan Blu-ray Disc chart, Harry Potter was an easy victor, which isn’t surprising, given that 24% of its first-week sales were on the high-definition format. Public Enemies debuted at No. 2 and generated 30% of its week-one sales from the Blu-ray Disc version. Julie & Julia debuted at a distant No. 10, with Blu-ray Disc accounting for just 6% of total unit sales.


Related Stories :


Top 20 Sellers for the Week Ended 12/13/09
Top 20 Selling Blu-ray Discs for the Week Ended 12/13/09
Top 20 Rentals for the Week Ended 12/13/09

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