By : Thomas K. Arnold | Posted: 06 Jan 2010
Warner Home Video’s The Hangover remained the country’s No. 1 home video seller for the third consecutive week and regained the top spot on the rental chart as well.
Combined rental and sales figures have topped 8.6 million units, according to Warner, with 1.5 million units coming from Blu-ray Disc transactions. The studio estimates the title will rake in more than 9.5 million units in six months via sellthrough and rentals.
The bawdy comedy, about a Las Vegas bachelor party road trip gone wrong, ended 2009 as the year’s No. 2 seller, right behind Summit Entertainment’s Twilight and just ahead of Walt Disney Studios’ Up. It also has become the No. 1 grossing comedy of all time on home video, according to Warner, with combined rental and sales figures topping 8.6 million units, and 1.5 million units coming from Blu-ray Disc transactions. The studio estimates the title will rake in more than 9.5 million units in six months via sellthrough and rentals.
The Hangover easily held onto the No. 1 spot on the Nielsen VideoScan First Alert sales chart for the week ended Jan. 3 over its closest competitor, second-ranked Paranormal Activity, from Paramount/DreamWorks. In its first week in stores, the low-budget horror film, dubbed this year’s Blair Witch Project for its spectacular theatrical success, only sold 47% as many copies as The Hangover in its third week of release.
Paranormal Activity also bowed at No. 2 on Home Media Magazine’s rental chart for the same week, generating 78% as many rental transactions as The Hangover.
And on the Nielsen VideoScan Blu-ray Disc chart, The Hangover also regained the top spot after slipping to No. 2 the previous week. Sony Pictures’ District 9, which had debuted at No. 1 the previous week, slipped to No. 2 its second week in stores, selling 89% as many Blu-ray Discs as The Hangover.
20th Century Fox’s Jennifer’s Body, a horror film that earned $16.2 million in theaters, could only muster a No. 12 debut on the sales chart and a sixth-place finish on the rental chart, despite Megan Fox in the lead role.