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‘Hancock’ Super on Shelves


By Thomas K. Arnold | Posted: 04 Dec 2008

The pre-Christmas parade of theatrical blockbusters continues, with Sony Pictures Home Entertainment’s $228 million-grossing Hancock storming to the top of the home video charts its first week in stores.

Hancock debuted at No. 1 on all three charts the week ended Nov. 30: the Nielsen VideoScan First Alert sales chart, Home Media Magazine’s video rental chart, and Nielsen’s Blu-ray Disc chart.

On the overall home video sales chart, Hancock bumped the previous week’s top seller, Walt Disney Studios’ Wall-E, to No. 2. The animated comedy — with a $223.5 box office pedigree — remained in high sales demand, though, selling 63.5% as many copies its sophomore week as Hancock in week one.

Paramount/DreamWorks’ Kung Fu Panda, released a month ago, also continued to rack up steady sales, remaining at No. 3 for the second consecutive week.

Aside from Hancock, only one other new release made it into the top 10: Warner’s Fred Claus, a seasonal comedy that earned $72 million in theaters last year, debuted at No. 7.

In rental stores, Hancock was the clear winner, although the previous week’s top renter, Paramount’s Tropic Thunder, racked up more than 70% as much rental action to finish the week at No. 2. Fred Claus debuted at No. 4.

On the Blu-ray Disc chart, Black Friday discounts of players led to stronger-than-expected sales of some of the season’s marquee titles. Hancock was the week’s top seller, but the No. 2 title was Paramount’s Transformers, which has been out for 14 weeks.

User comments

Commented by
Posted on 2008-12-04 07:32:32

Yeah, Hancock's just doing SOOOO great- which is why the Best Buy store I work at sent back over 50 of their 80+ copies yesterday, right? Let's quit confusing sales with product pushed out of warehouses!

Commented by
Posted on 2008-12-05 07:05:32

Nice try. HMM only reports sales not numbers of discs shipped. Also, Best Buy does not ship back product that hasn't sold after only a week after being released.

Commented by
Posted on 2008-12-05 22:47:39

Where's your proof. It's very illogical to believe that Best Buy would send back copies of a new release with the holidays knocking on the door. Quit with your foolishness or show me something different.


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